THE LOVE STORY CONTINUES:
SWATCH RENEWS COMMITMENT AS MAIN PARTNER OF BIENNALE ARTE 2017
press conference: 11, May 2017
Swatch has always loved taking art to the people. As the main partner of the 57th International Art Exhibition of La Biennale di Venezia for the fourth consecutive time, the trendy Swiss watchmaker is again bringing its heart closer to an eager international audience, presenting the Swatch Art Peace Hotel Shanghai and four artists from the renowned artist residency.
Swatch Creative Director Carlo Giordanetti comments, “Being a close partner of Biennale Arte 2017 is an amazing opportunity because it gives us an international platform for the Shanghai project and our passionate commitment to supporting young talent in the arts. Art is an inspiration, a source of oxygen, a wonderful way to open one’s mind.”
Bridging East and West, the Swiss brand is taking up its Faces & Traces theme in the Arsenale’s Sale d’Armi B, with the presence of four international artists who have lived and worked at the Swatch Art Peace Hotel in Shanghai. Since the residency opened in 2011, Swatch has hosted more than 220 artists in the landmark hotel on the Bund in China’s vibrant and constantly evolving city of Shanghai. There, two entire floors are dedicated to workshops and living quarters for artists from all over the world, along with generous space for community life, performances and exhibitions of their work.
The other major, must-see venue at la Biennale Arte 2017 is the Giardini, where thirty historic national pavilions are located. Swatch will host its own pavilion showing the amazing work of a renowned contemporary artist, and will present the related Swatch Art Special watch.
Further details about the watchmaker’s presence at the world’s most prestigious exhibition of contemporary art, curated by Christine Macel, will be made known in the weeks to come, as well as during the
Bridging East and West, the Swiss brand is taking up its Faces & Traces theme in the Arsenale’s Sale d’Armi B, with the presence of four international artists who have lived and worked at the Swatch Art Peace Hotel in Shanghai.