While having the AZAD GALLERY project at hinterland,
hinterland opens an exhibition at AZAD ART GALLERY – a longlasting cooperation and friendship!
In his works Vooria Aria deals with his personal history and identity. In his native city Sanandaj / Iran traditional graves are usually arranged with black slate. Slate is a fine grained stone, composed of volcanic ash also found in the surrounding of Sanandaj. Slate is composed of various very thin layers, easy to be broken, easy to perish. He uses these characteristics to deal with migration and social issues in our society regarding identity. Hence he uses slate as the main source for his current art works: slate as object and also trace.
A project in cooperation with hinterland, Vienna / Austria
Azad Art Gallery
azadart.gallery
This project was initiated in a non-commercial collaboration between a group of young Iranian graphic designers and Azad Art Gallery in Tehran in 2008. Since then, posters were designed by this group to promote the bi-weekly exhibitions of Azad Art Gallery. For the past 8 years, 44 designers have participated in this project and more than 300 posters designed, printed and distributed.
The continuity of this project has eventually drawn the attention of many other galleries, private and public cultural organizations in Iran to the importance of visual identity and let them to star their cooperation with graphic designers in this field. This project has established an enormous impact on poster design in middle east and has found it’s place in contemporary art and design scene in recent years. The most important aspect of this project is that the poster is not restricted to present only an artwork or image of the artist. It depicts the designer’s visual interpretation of the theme or the concept of the artworks and it means that the poster design becomes a form of artistic expression.
This exhibition first took place in February 2009 in Tehran. In November 2012, the exhibition was held at Bethanien Art Centre in Berlin as part of the “Right-To-Left” event. The exhibition moved to Maxxi Foundation in Rome in November 2014 as part of the “IRAN, Unedited History” event. The next host of this project was the Lebanese American University in Beirut in April 2016.
Hinterland Galerie is the fifth location where this initiative is being exhibited and we are proud to share it with our friends and colleagues in Vienna.
The exhibition will be on through October 8, 2016
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